Menace: A Sociological History - "coming soon"
ps. I would like to also take this opportunity to thank Crailtap management for the link.
the nineties.
The twentieth century is littered with the wreckage of failed industrialists: Studebaker. Lee Iacocca. DeLorean. Mike Agnew.
If you read this site, you probably also read the insanely prolific 48 Blocks. Perhaps, like myself, you were mesmerized by the Hemingwayan prose of the recent Sean Mullendore interview. Specifically, The mention of Mike Agnew reminded me of Nicotine/Capital/Silverstar/First Division and that whole era (1995-2000) of skating in the mid-Atlantic region. What happened to that dude? Unfortunately, that brand of hard-hitting investigative journalism is beyond the meager capabilities of this site. It could possibly, however, make for an effective two-paragraph piece in TWS Business.
A. to sketch an abstract of the history of the “East Coast Industry” concept
B. to briefly elucidate some memories from the aforementioned era
C. to peer into a crystal ball to predict the [bleak] future of the “East Coast Industry” concept
PART A:
First there was Shut. Then Zoo crept up onto the scene in ’94 or so. Oddly enough, the first time I saw a Zoo board was in Intensity Skates in Jessup, Maryland in 1994 (more on that location later). Subsequently about a year later the whole “Stereo East” semi-controversy exploded, fueled partly by the blunt-fueled histrionics of Rick Oyola. Then ADI exploded, then imploded. There was always Zoo, but there was something shitty about the Chapman wood and shapes. For a while, though, ADI was best thing going. The whole reasoning behind Deluxe pulling the plug on ADI and Metropolitan, two brands most renowned for their ad concepts and designs, will forever by shrouded in mystery. Or, allegedly, Metropolitan outsold Spitfire, and, like, that’s a faux pas.
Nicotine had been going for a while, but Capital capitalized on the two superstars of the time—Pep and Andy. I think Pep had hurt his ankle, though, around the time that whole shit started. I think the Newport-inspired Nicotine graphics influenced my choice of Newport cigarettes when I started smoking in 1997. I quit in 2001.The thing about Capital was that the boards were closer to the Prime wood concepts—especially that one with the Nervous Records logo. The main thing that baffled my about Capital was that they never produced a video. I mean, Andy Stone had probably the most prolific year video-part-wise ever from April 1993 to April 1994 (Falling Down, Snuff, Fine Artists). Perhaps after EE3, such a production would have proven superflous? Who knows. Subsequently, and I don't know exactly how this occurred, but Silverstar switched from Zoo to ECU.
I almost forgot about Infamous. I'll never forget--I walked into my friend's birthday party, and---
"Ryan Hickey's starting a new company. It's called The Infamous. "
Truth be told, it would have been a lot cooler if the name had remained The Infamous. Unlike bands, the whole "the" thing never caught on with companies. The main thing I remember about Infamous is the very first night they got boards, most of the dudes were selling them at Astor. That and their extremely consistent ad layout. In addition, they later picked up Ian for a minute. That particular gentleman deserved his own post at some point in time, without a doubt.
Around the turn of the century shit became kind of surreal--the main tipping point being Zoo being taken over by Ecko, leading to a hostile takeover of Aesthetics, and consequently Zoosthetics with Sal as TM. That tripped me out. This led to, of course, Zoo York Footwear and:
Zoo york Surf! To clarify, I would like to state that surfing is fucking rad, and is a lifestyle that, in a way, I aspire to. I know that there are surf spots on LI and in NJ, which kind of makes sense, but establishing a Zoo surf brand reeks of late-00's cynical ASR bottom-line-ism. In any event, I'm sure Snake Plissken, given the choice, would patronize the Zoo York Surf brand.
Zoo York...hmmm....reminds me of that other shithole I escaped from.
Back in 85-86, when my dad drove me to DC to catch a plane to go visit my grandparents in Cleveland, he remarked "D.C. - there's an aura of power in this town." Few things compare to that two-hour drive, the intensity increasing exponentially. The drive from Richmond has a biorhythm all it's own. You start out in woods. Nothing but woods. Could be anywhere. Then you crest the hill of Fredericksburg, one of those towns with KFC signs towering 200 ft. in the air. Beyond Fredericksburg is basicallly the DC area. Once the HOV lanes appear, you're in a different time and space. Then you go over the curve of the highway over Crystal City--an oddly mystical name for an amalgamation of office buildings-- then you have arrived. 14th St.
If you went to high school in this country, you read The Great Gatsby. In that book, the green light at the end of Daisy’s dock is a symbol for Gastby wanting to fuck her, thus recapturing the past. The year I read the aforementioned work was the year that Snuff came out. Books, like video parts, metamorphosize over time. The meanings change. For example, when I read Catcher in the Rye in high school, my main reaction was “that’s fucking awesome—he ran away from school and went to nyc and stayed in a hotel by himself and did all this shit.” When I reread/taught it a couple years ago, my impressions were, of course, slightly more nuanced.
Video parts are the same way. Over time, dudes skate slower. Ledges shrink. Pants get bigger, wheels get smaller. More importantly, the psychological connections to spots and individuals change. Snuff, Trilogy, the switch flip over the table, Lockwood, the Cube, the small banks, the passage of time mutates all these places, people, and images.
The other day, while performing a rudimentary search for an illegal copy of Gino’s part in the Nike video (which shares the title with an epistolary YA novel), I found this. At first, I didn’t know what to make of it. Who is the documentarian? What is he documenting? Why? In any event, it’s the most mystifying, perplexing, completely fucking devastating internet video I have seen in quite some time. Then I took a step back and viewed it through the prism which helps dudes like me give meaning to the meaningless: literature. Pro skaters are for, us at least, mythological figures in a Joseph Campbell sense. However, This internet film, for myself at least, transforms Gino into a literary figure.
Although Montauk is on the Eastern, not Northern shore of LI, and the lighthouse is an actual lighthouse, not a fucking green light at the end of a dock, the symbolism and characterization are strikingly similar to Gatsby. This is when Gino become a Fitzgeraldian character. Driving around LI, playing hockey, drinking beers, having some kind of existential crisis. Then there is the lighthouse, which Iannucci notes is on the Easternmost edge of New York. Iannucci feels as if he a passenger on a galleon, constantly teetering on the edge of the world. “How many days can I keep this up?”
A more productive literary prism through which to view this conundrum might be To The Lighthouse by Virginia Woolf. Truth be told, I don’t remember much of this from college. However, in a rudimentary internet search for literary criticism, I found the following quote:
“the lighthouse is an instance of the way in which we provide (or project) a sense of order, meaning and purpose to the contingent, provisional and inchoate nature of 'Life' itself: Mr Ramsay's final journey to the lighthouse provides shape, order and significance to his life at that moment.”
www.newi.ac.uk/rdover/lightho.html
At that moment in time, the lighthouse occupied whatever psychic space Iannucci need it to. And it will occupy a new space and perform a new symbolic function in the future.
Of course, Fitzgerald said that there are no second acts in American life. Did Guy disprove this?
In conclusion, oddly enough, the only Iannucci deck I ever had:
I literally sold for a beer.
Trip the fuck out.